Episode #36 – Negotiating In The Grocery Aisles: Strategy For Small Businesses With Tim Forrest
Many food entrepreneurs don’t realize they’re negotiating in the grocery aisles. This episode’s guest is Tim Forrest, a consumer product marketing, branding, and distribution expert with over 30 years of remarkable success. Tim discusses with Christine McKay how small businesses need to place themselves in a position where they have more leverage. Why go to Walmart when you can negotiate in your local neighborhood? Join in the discussion to gain more strategies on negotiation. Don’t […]
Episode #28 – The Psychology And Importance Of Stories In Negotiations With Dr. Joshua Weiss
The importance of stories in negotiations is often overlooked. Far too often, negotiation is seen as a battle to gain more than the other party. What negotiators don’t know or tend to forget is how powerful storytelling can be as a tool to humanize the conversation. Christine McKay digs deeper into this topic with, Dr. Joshua Weiss, co-founder of the Global Negotiation Initiative at Harvard University. Having worked with some of the best and […]