Welcome to In the Venn Zone, a podcast that shows you how negotiations have worked or not for other small businesses. It will show you how others view negotiation, the strategies they use, and show you how to take a different approach in your own negotiations.

Join host Christine McKay every week as we explore the negotiation conversation in a variety of ways. You’ll hear business owners talk about their negotiation successes and failures and what lessons they’ve learned. We’ll talk with industry titans and discover how small business owners can negotiate more effectively and competitively while maintaining their profits and keeping their dignity. On other episodes, Christine will interview two sides of the same negotiation and share her insights on their common ground, what gaps exist between the two parties, and how to overcome them.

All in all, In the Venn Zone will provide you with a comprehensive and engaging way to rethink your own negotiations and learn new ways of approaching your relationships.